{"id":115276,"date":"2026-07-16T14:07:35","date_gmt":"2026-07-16T12:07:35","guid":{"rendered":"https:\/\/www.theagilityeffect.com\/?post_type=web-story&#038;p=115276"},"modified":"2026-07-16T14:07:36","modified_gmt":"2026-07-16T12:07:36","slug":"wie-die-baubranche-klimafreundlicher-wird-2","status":"publish","type":"web-story","link":"https:\/\/www.theagilityeffect.com\/de\/stories\/wie-die-baubranche-klimafreundlicher-wird-2\/","title":{"rendered":"Wie die Baubranche klimafreundlicher wird"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-video-0.1.js\" custom-element=\"amp-video\"><\/script><link href=\"https:\/\/www.theagilityeffect.com\/app\/uploads\/2026\/07\/FLASH_ECOCONSTRUCTION-DE-1-1.mp4\" rel=\"preload\" as=\"video\"\/>\n<style amp-boilerplate=\"\">body{-webkit-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-moz-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-ms-animation:-amp-start 8s steps(1,end) 0s 1 normal both;animation:-amp-start 8s steps(1,end) 0s 1 normal both}@-webkit-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-moz-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-ms-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-o-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}<\/style>\n<p><noscript><\/p>\n<style amp-boilerplate=\"\">body{-webkit-animation:none;-moz-animation:none;-ms-animation:none;animation:none}<\/style>\n<p><\/noscript><\/p>\n<style amp-custom=\"\">\n              h1, h2, h3 { font-weight: normal; }<\/p>\n<p>              amp-story-page {\n                background-color: #131516;\n              }<\/p>\n<p>              amp-story-grid-layer {\n                overflow: visible;\n              }<\/p>\n<p>              @media (max-aspect-ratio: 9 \/ 16)  {\n                @media (min-aspect-ratio: 320 \/ 678) {\n                  amp-story-grid-layer.grid-layer {\n                    margin-top: calc((100% \/ 0.5625 - 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Planung\n- Erstellung der Klimabilanz eines Projekts und Einbringung von klimafreundlichen Varianten\n- Optimierung von Bauplanung und Baustoffbedarf\n\n2. Beschaffung\n- Besser einkaufen durch Bevorzugung klimafreundlicher Produkte, weniger einkaufen durch Mengenoptimierung und F\u00f6rderung der Wiederverwendung\n- Mit Materialp\u00e4ssen k\u00f6nnen Produkte r\u00fcckverfolgt und l\u00e4nger genutzt werden\n\n3. Bewirtschaftung\n- Monitoring und Kontrolle der Geb\u00e4udeemissionen durch Energieeinsparvertr\u00e4ge\n- Sensibilisierung f\u00fcr umweltbewusstes Verhalten, Reparatur- und Wiederverwendungsm\u00f6glichkeiten\n\nAnders planen, beschaffen, bewirtschaften sind die drei Stellhebel f\u00fcr klimafreundlichere Baumaschinen und Baustoffe.\" alt=\"Die Dekarbonisierung von Baumaschinen und Baustoffen findet in allen Projektphasen statt: Planung, Beschaffung, Bewirtschaftung.\n\n1. Planung\n- Erstellung der Klimabilanz eines Projekts und Einbringung von klimafreundlichen Varianten\n- Optimierung von Bauplanung und Baustoffbedarf\n\n2. Beschaffung\n- Besser einkaufen durch Bevorzugung klimafreundlicher Produkte, weniger einkaufen durch Mengenoptimierung und F\u00f6rderung der Wiederverwendung\n- Mit Materialp\u00e4ssen k\u00f6nnen Produkte r\u00fcckverfolgt und l\u00e4nger genutzt werden\n\n3. Bewirtschaftung\n- Monitoring und Kontrolle der Geb\u00e4udeemissionen durch Energieeinsparvertr\u00e4ge\n- Sensibilisierung f\u00fcr umweltbewusstes Verhalten, Reparatur- und Wiederverwendungsm\u00f6glichkeiten\n\nAnders planen, beschaffen, bewirtschaften sind die drei Stellhebel f\u00fcr klimafreundlichere Baumaschinen und Baustoffe.\" loop=\"loop\" noaudio=\"noaudio\" id=\"el-2ca9d342-817f-48c0-b79a-847b1ae8a4b8-media\"><source type=\"video\/mp4\" src=\"https:\/\/www.theagilityeffect.com\/app\/uploads\/2026\/07\/FLASH_ECOCONSTRUCTION-DE-1-1.mp4\"\/><\/amp-video><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\"><\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><\/amp-story><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>F\u00fcr klimafreundlichere Baumaschinen und Baustoffe k\u00f6nnen drei Stellhebel genutzt werden: Planung, Beschaffung und Bewirtschaftung.<\/p>\n","protected":false},"author":17,"featured_media":115282,"template":"","meta":{"_acf_changed":false,"web_stories_publisher_logo":32761,"web_stories_poster":[],"web_stories_products":[],"footnotes":""},"web_story_category":[],"web_story_tag":[],"class_list":["post-115276","web-story","type-web-story","status-publish","has-post-thumbnail","hentry","effect-transformation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wie die Baubranche klimafreundlicher wird<\/title>\n<meta name=\"description\" content=\"F\u00fcr klimafreundlichere Baumaschinen und Baustoffe k\u00f6nnen drei Stellhebel genutzt werden: Planung, Beschaffung und Bewirtschaftung.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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