{"id":54549,"date":"2022-07-18T19:06:59","date_gmt":"2022-07-18T17:06:59","guid":{"rendered":"https:\/\/www.theagilityeffect.com\/?post_type=web-story&#038;p=54549"},"modified":"2022-07-21T14:59:26","modified_gmt":"2022-07-21T12:59:26","slug":"medir-a-pegada-de-carbono-de-um-pais","status":"publish","type":"web-story","link":"https:\/\/www.theagilityeffect.com\/br\/stories\/medir-a-pegada-de-carbono-de-um-pais\/","title":{"rendered":"Medir a pegada de carbono de um pa\u00eds"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-video-0.1.js\" custom-element=\"amp-video\"><\/script><link href=\"https:\/\/www.theagilityeffect.com\/app\/uploads\/2022\/07\/BR_PANEL1_FLASH_EMPREINTE_CARBONNE_1080_1920-1.mp4\" rel=\"preload\" as=\"video\"\/>\n<style amp-boilerplate=\"\">body{-webkit-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-moz-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-ms-animation:-amp-start 8s steps(1,end) 0s 1 normal both;animation:-amp-start 8s steps(1,end) 0s 1 normal both}@-webkit-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-moz-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-ms-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-o-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}<\/style>\n<p><noscript><\/p>\n<style amp-boilerplate=\"\">body{-webkit-animation:none;-moz-animation:none;-ms-animation:none;animation:none}<\/style>\n<p><\/noscript><\/p>\n<style amp-custom=\"\">\n              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poster-portrait-src=\"https:\/\/www.theagilityeffect.com\/app\/uploads\/2022\/07\/FLASH_FORMAT_PNG_EMPREINTE_CARBONNE-1.png\"><amp-story-page id=\"510de713-6992-4d15-83be-d01fc325fe57\" auto-advance-after=\"el-72d0c0ec-b3fb-4c46-aa82-20af18c4596e-media\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:rgb(251,171,53)\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0%;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-72d0c0ec-b3fb-4c46-aa82-20af18c4596e\">\n<div style=\"position:absolute;width:100%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-video autoPlay=\"autoplay\" poster=\"https:\/\/www.theagilityeffect.com\/app\/uploads\/2022\/07\/BR_PANEL1_FLASH_EMPREINTE_CARBONNE_1080_1920-1-poster.jpeg\" artwork=\"https:\/\/www.theagilityeffect.com\/app\/uploads\/2022\/07\/BR_PANEL1_FLASH_EMPREINTE_CARBONNE_1080_1920-1-poster.jpeg\" title=\"Medir a pegada de carbono de um pa\u00eds\" alt=\"Medir a pegada de carbono de um pa\u00eds\" layout=\"fill\" noaudio=\"noaudio\" id=\"el-72d0c0ec-b3fb-4c46-aa82-20af18c4596e-media\"><source type=\"video\/mp4\" src=\"https:\/\/www.theagilityeffect.com\/app\/uploads\/2022\/07\/BR_PANEL1_FLASH_EMPREINTE_CARBONNE_1080_1920-1.mp4\"\/><\/amp-video><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\"><\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"6e8c64ab-54f3-49a7-b4d6-1ee22f4be4ad\" auto-advance-after=\"el-0d0d3a66-7fcc-4da6-a68a-f764f3f1850b-media\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:rgb(251,172,52)\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0%;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-0d0d3a66-7fcc-4da6-a68a-f764f3f1850b\">\n<div style=\"position:absolute;width:100%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-video autoPlay=\"autoplay\" poster=\"https:\/\/www.theagilityeffect.com\/app\/uploads\/2022\/07\/BR_PANEL2_FLASH_EMPREINTE_CARBONNE_1080_1920-poster-3.jpeg\" artwork=\"https:\/\/www.theagilityeffect.com\/app\/uploads\/2022\/07\/BR_PANEL2_FLASH_EMPREINTE_CARBONNE_1080_1920-poster-3.jpeg\" title=\"Para um pa\u00eds, h\u00e1 tr\u00eas maneiras de medir as emiss\u00f5es de Gases de efeito estufa (GEE) associadas aos bens e servi\u00e7os consumidos, seja qual for sua origem geogr\u00e1fica.\" alt=\"Para um pa\u00eds, h\u00e1 tr\u00eas maneiras de medir as emiss\u00f5es de Gases de efeito estufa (GEE) associadas aos bens e servi\u00e7os consumidos, seja qual for sua origem geogr\u00e1fica.\" layout=\"fill\" noaudio=\"noaudio\" id=\"el-0d0d3a66-7fcc-4da6-a68a-f764f3f1850b-media\"><source type=\"video\/mp4\" src=\"https:\/\/www.theagilityeffect.com\/app\/uploads\/2022\/07\/BR_PANEL2_FLASH_EMPREINTE_CARBONNE_1080_1920.mp4\"\/><\/amp-video><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\"><\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"74b9b7dc-30f5-4bf9-995c-373c2f1a2240\" auto-advance-after=\"el-94ef7d95-b074-4160-9c93-a026fd0b1bd3-media\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:rgb(250,201,129)\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0%;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-94ef7d95-b074-4160-9c93-a026fd0b1bd3\">\n<div style=\"position:absolute;width:100%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-video autoPlay=\"autoplay\" poster=\"https:\/\/www.theagilityeffect.com\/app\/uploads\/2022\/07\/BR_PANEL3_FLASH_EMPREINTE_CARBONNE_1080_1920-poster-3.jpeg\" artwork=\"https:\/\/www.theagilityeffect.com\/app\/uploads\/2022\/07\/BR_PANEL3_FLASH_EMPREINTE_CARBONNE_1080_1920-poster-3.jpeg\" title=\"A medi\u00e7\u00e3o das emiss\u00f5es diretas de GEE pelas fam\u00edlias: transporte, habita\u00e7\u00e3o, equipamentos eletr\u00f4nicos, Internet, consoles de jogos, roupas, etc.\" alt=\"A medi\u00e7\u00e3o das emiss\u00f5es diretas de GEE pelas fam\u00edlias: transporte, habita\u00e7\u00e3o, equipamentos eletr\u00f4nicos, Internet, consoles de jogos, roupas, etc.\" layout=\"fill\" noaudio=\"noaudio\" id=\"el-94ef7d95-b074-4160-9c93-a026fd0b1bd3-media\"><source type=\"video\/mp4\" src=\"https:\/\/www.theagilityeffect.com\/app\/uploads\/2022\/07\/BR_PANEL3_FLASH_EMPREINTE_CARBONNE_1080_1920.mp4\"\/><\/amp-video><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:22.69417%;top:90.29126%;width:54.61165%;height:9.70874%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-9b503754-7a47-4c3a-b1dc-af878dd89675\"><a href=\"https:\/\/www.theagilityeffect.com\/br\/article\/como-se-calcula-a-pegada-de-carbono\/?utm_source=stories&amp;utm_medium=CTA1&amp;utm_campaign=Empreinte+Carbone+BR+CTA1\" data-tooltip-icon=\"https:\/\/www.theagilityeffect.com\/app\/uploads\/2022\/05\/00_VINCI-ICONOGRAPHIE_1280x680_0006_GettyImages-1324869840-1.jpg\" data-tooltip-text=\"Como se calcula a pegada de carbono? Como se calcula a pegada de carbono de um pa\u00eds ou de uma empresa?\" target=\"_blank\" rel=\"noreferrer noopener\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<div style=\"position:absolute;width:100.00002%;height:100%;left:-0.00001%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/www.theagilityeffect.com\/app\/uploads\/2021\/05\/CTA-AgilityFlash1-PT.png\" alt=\"\" srcSet=\"https:\/\/www.theagilityeffect.com\/app\/uploads\/2021\/05\/CTA-AgilityFlash1-PT.png 450w,https:\/\/www.theagilityeffect.com\/app\/uploads\/2021\/05\/CTA-AgilityFlash1-PT-150x40.png 150w\" sizes=\"(min-width: 1024px) 25vh, 55vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"616d5730-6778-4ab0-9736-59afb09b01c8\" auto-advance-after=\"el-2f7994b2-a60d-4118-9c5f-cfd25b8efbc0-media\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:rgb(251,203,132)\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0%;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-2f7994b2-a60d-4118-9c5f-cfd25b8efbc0\">\n<div style=\"position:absolute;width:100%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-video autoPlay=\"autoplay\" poster=\"https:\/\/www.theagilityeffect.com\/app\/uploads\/2022\/07\/BR_PANEL4_FLASH_EMPREINTE_CARBONNE_1080_1920-poster-2.jpeg\" artwork=\"https:\/\/www.theagilityeffect.com\/app\/uploads\/2022\/07\/BR_PANEL4_FLASH_EMPREINTE_CARBONNE_1080_1920-poster-2.jpeg\" title=\"A medi\u00e7\u00e3o das emiss\u00f5es de GEE associadas aos bens e servi\u00e7os importados, para o consumo intermedi\u00e1rio pelas empresas ou para o uso final pelas fam\u00edlias.\" alt=\"A medi\u00e7\u00e3o das emiss\u00f5es de GEE associadas aos bens e servi\u00e7os importados, para o consumo intermedi\u00e1rio pelas empresas ou para o uso final pelas fam\u00edlias.\" layout=\"fill\" noaudio=\"noaudio\" id=\"el-2f7994b2-a60d-4118-9c5f-cfd25b8efbc0-media\"><source type=\"video\/mp4\" src=\"https:\/\/www.theagilityeffect.com\/app\/uploads\/2022\/07\/BR_PANEL4_FLASH_EMPREINTE_CARBONNE_1080_1920.mp4\"\/><\/amp-video><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:22.69417%;top:90.29126%;width:54.61165%;height:9.70874%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-8759312f-0ff3-4466-8f33-f1aebff787cf\"><a href=\"https:\/\/www.theagilityeffect.com\/br\/article\/o-setor-da-construcao-enfrenta-o-teste-da-pegada-de-carbono\/?utm_source=stories&amp;utm_medium=CTA2&amp;utm_campaign=Empreinte+Carbone+BR+CTA2\" data-tooltip-icon=\"https:\/\/www.theagilityeffect.com\/app\/uploads\/2020\/06\/AE-batiment.png\" data-tooltip-text=\"O setor da constru\u00e7\u00e3o enfrenta o teste da pegada de carbono\" target=\"_blank\" rel=\"noreferrer noopener\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<div style=\"position:absolute;width:100.00002%;height:100%;left:-0.00001%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/www.theagilityeffect.com\/app\/uploads\/2021\/05\/CTA-AgilityFlash1-PT.png\" alt=\"\" srcSet=\"https:\/\/www.theagilityeffect.com\/app\/uploads\/2021\/05\/CTA-AgilityFlash1-PT.png 450w,https:\/\/www.theagilityeffect.com\/app\/uploads\/2021\/05\/CTA-AgilityFlash1-PT-150x40.png 150w\" sizes=\"(min-width: 1024px) 25vh, 55vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"58b5a5aa-ab1f-4057-ba69-025393c33ec4\" auto-advance-after=\"el-4c094b20-46ae-435c-924d-e906c1b218c0-media\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:rgb(71,159,136)\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0%;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-4c094b20-46ae-435c-924d-e906c1b218c0\">\n<div style=\"position:absolute;width:100%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-video autoPlay=\"autoplay\" poster=\"https:\/\/www.theagilityeffect.com\/app\/uploads\/2022\/07\/BR_PANEL5_FLASH_EMPREINTE_CARBONNE_1080_1920-poster-3.jpeg\" artwork=\"https:\/\/www.theagilityeffect.com\/app\/uploads\/2022\/07\/BR_PANEL5_FLASH_EMPREINTE_CARBONNE_1080_1920-poster-3.jpeg\" title=\"A medi\u00e7\u00e3o das emiss\u00f5es de GEE resultantes da produ\u00e7\u00e3o interna de bens e servi\u00e7os para a demanda dom\u00e9stica (excluindo exporta\u00e7\u00f5es).\" alt=\"A medi\u00e7\u00e3o das emiss\u00f5es de GEE resultantes da produ\u00e7\u00e3o interna de bens e servi\u00e7os para a demanda dom\u00e9stica (excluindo exporta\u00e7\u00f5es).\" layout=\"fill\" noaudio=\"noaudio\" id=\"el-4c094b20-46ae-435c-924d-e906c1b218c0-media\"><source type=\"video\/mp4\" src=\"https:\/\/www.theagilityeffect.com\/app\/uploads\/2022\/07\/BR_PANEL5_FLASH_EMPREINTE_CARBONNE_1080_1920.mp4\"\/><\/amp-video><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:22.69417%;top:90.29126%;width:54.61165%;height:9.70874%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-41e7262f-15e6-4eaa-b3ce-eb0cf44cd13a\"><a href=\"https:\/\/www.theagilityeffect.com\/br\/opinions\/emergencia-climatica-e-relocalizacao-a-industria-pode-tornar-se-parte-da-solucao\/?utm_source=stories&amp;utm_medium=CTA3&amp;utm_campaign=Empreinte+Carbone+BR+CTA3\" data-tooltip-icon=\"https:\/\/www.theagilityeffect.com\/app\/uploads\/2020\/09\/00_VINCI-ICONOGRAPHIE_1280x680-GettyImages-1130618515.jpg\" data-tooltip-text=\"Emerg\u00eancia clim\u00e1tica: a ind\u00fastria faz parte do problema, mas tamb\u00e9m da solu\u00e7\u00e3o\" target=\"_blank\" rel=\"noreferrer noopener\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\"><\/p>\n<div style=\"position:absolute;width:100.00002%;height:100%;left:-0.00001%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/www.theagilityeffect.com\/app\/uploads\/2021\/05\/CTA-AgilityFlash1-PT.png\" alt=\"\" srcSet=\"https:\/\/www.theagilityeffect.com\/app\/uploads\/2021\/05\/CTA-AgilityFlash1-PT.png 450w,https:\/\/www.theagilityeffect.com\/app\/uploads\/2021\/05\/CTA-AgilityFlash1-PT-150x40.png 150w\" sizes=\"(min-width: 1024px) 25vh, 55vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"04156c99-55b3-4cec-a6ab-5d7c01c416fe\" auto-advance-after=\"el-993ff485-89dd-432e-b114-f92522824983-media\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:rgb(251,171,53)\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0%;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-993ff485-89dd-432e-b114-f92522824983\">\n<div style=\"position:absolute;width:100%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-video autoPlay=\"autoplay\" 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