{"id":72107,"date":"2023-10-18T18:30:11","date_gmt":"2023-10-18T16:30:11","guid":{"rendered":"https:\/\/www.theagilityeffect.com\/?post_type=web-story&#038;p=72107"},"modified":"2024-03-15T09:56:15","modified_gmt":"2024-03-15T08:56:15","slug":"what-is-the-purpose-of-a-digital-twin","status":"publish","type":"web-story","link":"https:\/\/www.theagilityeffect.com\/en\/stories\/what-is-the-purpose-of-a-digital-twin\/","title":{"rendered":"What is the purpose of a digital twin?"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-video-0.1.js\" custom-element=\"amp-video\"><\/script><link href=\"https:\/\/www.theagilityeffect.com\/app\/uploads\/2023\/10\/FLASH_JUM-NUM_EN_1080_1920_1.mp4\" rel=\"preload\" as=\"video\"\/>\n<style amp-boilerplate=\"\">body{-webkit-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-moz-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-ms-animation:-amp-start 8s steps(1,end) 0s 1 normal both;animation:-amp-start 8s steps(1,end) 0s 1 normal both}@-webkit-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-moz-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-ms-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-o-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}<\/style>\n<p><noscript><\/p>\n<style amp-boilerplate=\"\">body{-webkit-animation:none;-moz-animation:none;-ms-animation:none;animation:none}<\/style>\n<p><\/noscript><\/p>\n<style amp-custom=\"\">\n              h1, h2, h3 { font-weight: normal; }<\/p>\n<p>              amp-story-page {\n                background-color: #131516;\n              }<\/p>\n<p>              amp-story-grid-layer {\n                overflow: visible;\n              }<\/p>\n<p>              @media (max-aspect-ratio: 9 \/ 16)  {\n                @media (min-aspect-ratio: 320 \/ 678) {\n                  amp-story-grid-layer.grid-layer {\n                    margin-top: calc((100% \/ 0.5625 - 100% \/ 0.6666666666666666) \/ 2);\n                  }\n                }\n              }<\/p>\n<p>              @media not all and (min-resolution:.001dpcm) {\n                @media {\n                  p.text-wrapper > span {\n                    font-size: calc(100% - 0.5px);\n                  }\n                }\n              }<\/p>\n<p>              .page-fullbleed-area,\n              .page-background-overlay-area {\n                position: absolute;\n                overflow: hidden;\n                width: 100%;\n                left: 0;\n                height: calc(1.1851851851851851 * 100%);\n                top: calc((1 - 1.1851851851851851) * 100% \/ 2);\n              }<\/p>\n<p>              .element-overlay-area {\n                position: absolute;\n                width: 100%;\n                height: 100%;\n                top: 0;\n                left: 0;\n              }<\/p>\n<p>              .page-safe-area {\n                overflow: visible;\n                position: absolute;\n                top: 0;\n                bottom: 0;\n                left: 0;\n                right: 0;\n                width: 100%;\n                height: calc(0.84375 * 100%);\n                margin: auto 0;\n              }<\/p>\n<p>              .mask {\n                position: absolute;\n                overflow: hidden;\n              }<\/p>\n<p>              .fill {\n                position: absolute;\n                top: 0;\n                left: 0;\n                right: 0;\n                bottom: 0;\n                margin: 0;\n              }<\/p>\n<p>              @media (prefers-reduced-motion: no-preference) {\n                .animation-wrapper {\n                  opacity: var(--initial-opacity);\n                  transform: var(--initial-transform);\n                }\n              }<\/p>\n<p>              amp-story-grid-layer.align-bottom {\n                align-content: end;\n                padding: 0;\n              }<\/p>\n<p>              .captions-area {\n                padding: 0 32px 0;\n              }<\/p>\n<p>              amp-story-captions {\n                margin-bottom: 16px;\n                text-align: center;\n              }<\/p>\n<p>              amp-story-captions span {\n                display: inline-block;\n                margin: 0;\n                padding: 6px 12px;\n                vertical-align: middle;\n                border-radius: 15px;\n                background: rgba(11, 11, 11, 0.6);\n                color: rgba(255, 255, 255, 1);\n                font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Oxygen-Sans, Ubuntu, Cantarell, \"Helvetica Neue\", sans-serif;;\n                font-size: calc(4 * var(--story-page-vw));\n                line-height: 1.4;\n                word-break: break-word;\n                word-wrap: break-word;\n                overflow-wrap: break-word;\n              }\n              <\/style>\n<p><meta name=\"web-stories-replace-head-start\"\/><title>What is the purpose of a digital twin?<\/title><link rel=\"canonical\" href=\"https:\/\/www.theagilityeffect.com\/en\/stories\/what-is-the-purpose-of-a-digital-twin\/\"\/><meta name=\"web-stories-replace-head-end\"\/><\/head><body><amp-story standalone=\"\" publisher=\"The Agility Effect\" publisher-logo-src=\"https:\/\/www.theagilityeffect.com\/app\/uploads\/2021\/03\/vinci-energies.png\" title=\"What is the purpose of a digital twin?\" poster-portrait-src=\"https:\/\/www.theagilityeffect.com\/app\/uploads\/2023\/10\/FLASH_JUM-NUM_PNG-640x853.png\"><amp-story-page id=\"74169151-faa7-40e7-8cf8-3dd6af884ad5\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#f3e4c4\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-ba150d5f-93df-47d9-8c95-dff7fe589b9b\">\n<div style=\"position:absolute;width:100%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-video autoPlay=\"autoplay\" poster=\"https:\/\/www.theagilityeffect.com\/app\/uploads\/2023\/10\/FLASH_JUM-NUM_EN_1080_1920_1-poster.jpeg\" artwork=\"https:\/\/www.theagilityeffect.com\/app\/uploads\/2023\/10\/FLASH_JUM-NUM_EN_1080_1920_1-poster.jpeg\" title=\"\" alt=\"\" layout=\"fill\" loop=\"loop\" noaudio=\"noaudio\" id=\"el-ba150d5f-93df-47d9-8c95-dff7fe589b9b-media\"><source type=\"video\/mp4\" src=\"https:\/\/www.theagilityeffect.com\/app\/uploads\/2023\/10\/FLASH_JUM-NUM_EN_1080_1920_1.mp4\"\/><\/amp-video><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\"><\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"4a19cc08-ca50-486e-94f1-e3aab27a5920\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#f3e4c4\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-942b4316-79eb-4e36-8115-fed77f81171f\">\n<div style=\"position:absolute;width:100%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-video autoPlay=\"autoplay\" poster=\"https:\/\/www.theagilityeffect.com\/app\/uploads\/2023\/10\/FLASH_JUM-NUM_EN_1080_1920_2-poster.jpeg\" artwork=\"https:\/\/www.theagilityeffect.com\/app\/uploads\/2023\/10\/FLASH_JUM-NUM_EN_1080_1920_2-poster.jpeg\" title=\"Digital twin technology plays a key part in delivering the promises of digital transformation. A digital twin is a virtual representation of an object or a system that offers numerous benefits.\" alt=\"Digital twin technology plays a key part in delivering the promises of digital transformation. A digital twin is a virtual representation of an object or a system that offers numerous benefits.\" layout=\"fill\" loop=\"loop\" noaudio=\"noaudio\" id=\"el-942b4316-79eb-4e36-8115-fed77f81171f-media\"><source type=\"video\/mp4\" src=\"https:\/\/www.theagilityeffect.com\/app\/uploads\/2023\/10\/FLASH_JUM-NUM_EN_1080_1920_2.mp4\"\/><\/amp-video><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\"><\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"13a0e0d0-dfb8-4da7-ae7c-0e97b627c9cb\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-b0a57263-bada-43f0-9f1e-3ba542354d1c\">\n<div style=\"position:absolute;width:100%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-video autoPlay=\"autoplay\" title=\"Improved operational efficiency: Real-time data collection helps to anticipate incidents.\" alt=\"Improved operational efficiency: Real-time data collection helps to anticipate incidents.\" layout=\"fill\" loop=\"loop\" noaudio=\"noaudio\" id=\"el-b0a57263-bada-43f0-9f1e-3ba542354d1c-media\"><source type=\"video\/mp4\" src=\"https:\/\/www.theagilityeffect.com\/app\/uploads\/2023\/10\/FLASH_JUM-NUM_EN_1080_1920_3.mp4\"\/><\/amp-video><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\"><\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"7a68645d-71db-433f-9605-a8c34bf28f3b\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#f1e2c4\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-434c967f-92b8-4246-96d0-e7e2fc56fef4\">\n<div style=\"position:absolute;width:100%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-video autoPlay=\"autoplay\" poster=\"https:\/\/www.theagilityeffect.com\/app\/uploads\/2023\/10\/FLASH_JUM-NUM_EN_1080_1920_4-poster.jpeg\" artwork=\"https:\/\/www.theagilityeffect.com\/app\/uploads\/2023\/10\/FLASH_JUM-NUM_EN_1080_1920_4-poster.jpeg\" title=\"Optimised supply chain: The digital twin can be used to make real-time adjustments.\" alt=\"Optimised supply chain: The digital twin can be used to make real-time adjustments.\" layout=\"fill\" loop=\"loop\" noaudio=\"noaudio\" id=\"el-434c967f-92b8-4246-96d0-e7e2fc56fef4-media\"><source type=\"video\/mp4\" src=\"https:\/\/www.theagilityeffect.com\/app\/uploads\/2023\/10\/FLASH_JUM-NUM_EN_1080_1920_4.mp4\"\/><\/amp-video><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\"><\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"d73d7f61-ba12-4eb3-94e3-d0b64494f74d\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-bee934cf-2bfd-4ae3-9e5f-70a5877dc2f9\">\n<div style=\"position:absolute;width:100%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-video autoPlay=\"autoplay\" title=\"Pre-emptive maintenance: The digital representation simplifies access to information and makes it easier to prepare for maintenance tasks.\" alt=\"Pre-emptive maintenance: The digital representation simplifies access to information and makes it easier to prepare for maintenance tasks.\" layout=\"fill\" loop=\"loop\" noaudio=\"noaudio\" id=\"el-bee934cf-2bfd-4ae3-9e5f-70a5877dc2f9-media\"><source type=\"video\/mp4\" src=\"https:\/\/www.theagilityeffect.com\/app\/uploads\/2023\/10\/FLASH_JUM-NUM_EN_1080_1920_5.mp4\"\/><\/amp-video><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\"><\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"1485ebea-d2ed-4907-a5bf-4c2b03bd8b3f\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-c4b1c95d-4fbc-4019-9196-844bd6851aaa\">\n<div style=\"position:absolute;width:100%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-video autoPlay=\"autoplay\" title=\"A more sustainable approach: Digital twin data offers improved environmental performance.\" alt=\"A more sustainable approach: Digital twin data offers improved environmental performance.\" layout=\"fill\" loop=\"loop\" id=\"el-c4b1c95d-4fbc-4019-9196-844bd6851aaa-media\"><source type=\"video\/mp4\" src=\"https:\/\/www.theagilityeffect.com\/app\/uploads\/2023\/10\/FLASH_JUM-NUM_EN_1080_1920_6.mp4\"\/><\/amp-video><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\"><\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"9cae7806-4751-45fc-a957-c18a3271a259\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-8f4d7b5c-eecf-48a9-a29e-4f31fd3f2102\">\n<div style=\"position:absolute;width:100%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-video autoPlay=\"autoplay\" title=\"Reduced time to market: Digital twins can assess a product\u2019s performance even before a physical prototype is produced.\" alt=\"Reduced time to market: Digital twins can assess a product\u2019s performance even before a physical prototype is produced.\" layout=\"fill\" loop=\"loop\" noaudio=\"noaudio\" id=\"el-8f4d7b5c-eecf-48a9-a29e-4f31fd3f2102-media\"><source type=\"video\/mp4\" src=\"https:\/\/www.theagilityeffect.com\/app\/uploads\/2023\/10\/FLASH_JUM-NUM_EN_1080_1920_7.mp4\"\/><\/amp-video><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\"><\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"5a0e7746-189d-40c9-b5cb-4053c09431b1\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#fff\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-bfff97cd-6816-4eca-ba96-2eb6950a86d4\">\n<div style=\"position:absolute;width:100%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-video autoPlay=\"autoplay\" title=\"Optimised product quality: Data collected over time can be used to design an improved version of a product.\" alt=\"Optimised product quality: Data collected over time can be used to design an improved version of a product.\" layout=\"fill\" loop=\"loop\" noaudio=\"noaudio\" id=\"el-bfff97cd-6816-4eca-ba96-2eb6950a86d4-media\"><source type=\"video\/mp4\" src=\"https:\/\/www.theagilityeffect.com\/app\/uploads\/2023\/10\/FLASH_JUM-NUM_EN_1080_1920_8.mp4\"\/><\/amp-video><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\"><\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"b491efa6-aedf-4e1a-839b-2c56993ed67c\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#f3e3c3\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-01c21ed0-a939-42ef-b37d-c871687a9bf0\">\n<div style=\"position:absolute;width:100.24691%;height:100%;left:-0.12346%;top:0%\" data-leaf-element=\"true\"><amp-video autoPlay=\"autoplay\" poster=\"\" artwork=\"\" layout=\"fill\" loop=\"loop\" noaudio=\"noaudio\" id=\"el-01c21ed0-a939-42ef-b37d-c871687a9bf0-media\"><source type=\"video\/mp4\" src=\"https:\/\/www.theagilityeffect.com\/app\/uploads\/2023\/10\/FLASH_JUM-NUM_EN_1080_1920_9-1.mp4\"\/><\/amp-video><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\"><\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><\/amp-story><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Used in the construction, manufacturing and healthcare sectors among others, digital twin technology plays a key part in delivering the promises of digital transformation. But what tangible benefits d<\/p>\n","protected":false},"author":17,"featured_media":72020,"template":"","meta":{"_acf_changed":false,"web_stories_publisher_logo":32761,"web_stories_poster":[],"web_stories_products":[],"footnotes":""},"web_story_category":[],"web_story_tag":[],"class_list":["post-72107","web-story","type-web-story","status-publish","has-post-thumbnail","hentry","effect-innovation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is the purpose of a digital twin?<\/title>\n<meta name=\"description\" content=\"Used in the construction, manufacturing and healthcare sectors among others, digital twin technology plays a key part in delivering the promises of digital transformation. But what tangible benefits d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theagilityeffect.com\/en\/stories\/what-is-the-purpose-of-a-digital-twin\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is the purpose of a digital twin?\" \/>\n<meta property=\"og:description\" content=\"Used in the construction, manufacturing and healthcare sectors among others, digital twin technology plays a key part in delivering the promises of digital transformation. But what tangible benefits d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theagilityeffect.com\/en\/stories\/what-is-the-purpose-of-a-digital-twin\/\" \/>\n<meta property=\"og:site_name\" content=\"The Agility Effect\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/VINCIEnergies\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-15T08:56:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theagilityeffect.com\/app\/uploads\/2023\/10\/FLASH_JUM-NUM_PNG.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@VINCIEnergies\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theagilityeffect.com\/en\/stories\/what-is-the-purpose-of-a-digital-twin\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theagilityeffect.com\/en\/stories\/what-is-the-purpose-of-a-digital-twin\/\"},\"author\":{\"name\":\"Sybille Derb\u00e8s\",\"@id\":\"https:\/\/www.theagilityeffect.com\/#\/schema\/person\/9924401bd40d3108976b650151435026\"},\"headline\":\"What is the purpose of a digital twin?\",\"datePublished\":\"2023-10-18T16:30:11+00:00\",\"dateModified\":\"2024-03-15T08:56:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theagilityeffect.com\/en\/stories\/what-is-the-purpose-of-a-digital-twin\/\"},\"wordCount\":16,\"publisher\":{\"@id\":\"https:\/\/www.theagilityeffect.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.theagilityeffect.com\/en\/stories\/what-is-the-purpose-of-a-digital-twin\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.theagilityeffect.com\/app\/uploads\/2023\/10\/FLASH_JUM-NUM_PNG.png\",\"keywords\":[\"Industry 4.0\",\"smart building\",\"smart city\",\"smart grid\",\"virtual reality\"],\"articleSection\":[\"Industry\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theagilityeffect.com\/en\/stories\/what-is-the-purpose-of-a-digital-twin\/\",\"url\":\"https:\/\/www.theagilityeffect.com\/en\/stories\/what-is-the-purpose-of-a-digital-twin\/\",\"name\":\"What is the purpose of a digital twin?\",\"isPartOf\":{\"@id\":\"https:\/\/www.theagilityeffect.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.theagilityeffect.com\/en\/stories\/what-is-the-purpose-of-a-digital-twin\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.theagilityeffect.com\/en\/stories\/what-is-the-purpose-of-a-digital-twin\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.theagilityeffect.com\/app\/uploads\/2023\/10\/FLASH_JUM-NUM_PNG.png\",\"datePublished\":\"2023-10-18T16:30:11+00:00\",\"dateModified\":\"2024-03-15T08:56:15+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.theagilityeffect.com\/en\/stories\/what-is-the-purpose-of-a-digital-twin\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.theagilityeffect.com\/en\/stories\/what-is-the-purpose-of-a-digital-twin\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.theagilityeffect.com\/en\/stories\/what-is-the-purpose-of-a-digital-twin\/#primaryimage\",\"url\":\"https:\/\/www.theagilityeffect.com\/app\/uploads\/2023\/10\/FLASH_JUM-NUM_PNG.png\",\"contentUrl\":\"https:\/\/www.theagilityeffect.com\/app\/uploads\/2023\/10\/FLASH_JUM-NUM_PNG.png\",\"width\":640,\"height\":853},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.theagilityeffect.com\/en\/stories\/what-is-the-purpose-of-a-digital-twin\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.theagilityeffect.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is the purpose of a digital twin?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.theagilityeffect.com\/#website\",\"url\":\"https:\/\/www.theagilityeffect.com\/\",\"name\":\"The Agility Effect\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.theagilityeffect.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.theagilityeffect.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.theagilityeffect.com\/#organization\",\"name\":\"VINCI Energie\",\"url\":\"https:\/\/www.theagilityeffect.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.theagilityeffect.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.theagilityeffect.com\/app\/uploads\/2021\/03\/vinci-energies-1.png\",\"contentUrl\":\"https:\/\/www.theagilityeffect.com\/app\/uploads\/2021\/03\/vinci-energies-1.png\",\"width\":441,\"height\":114,\"caption\":\"VINCI Energie\"},\"image\":{\"@id\":\"https:\/\/www.theagilityeffect.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/VINCIEnergies\",\"https:\/\/x.com\/VINCIEnergies\",\"https:\/\/www.linkedin.com\/company\/38236\/\",\"https:\/\/www.youtube.com\/user\/TheVINCIEnergies\",\"https:\/\/fr.wikipedia.org\/wiki\/Vinci_entreprise\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.theagilityeffect.com\/#\/schema\/person\/9924401bd40d3108976b650151435026\",\"name\":\"Sybille Derb\u00e8s\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.theagilityeffect.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8d81b5c4384f1341e9e8bc82ff6cdb7a0f0136737fe6347ce90487dd5e30e80f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8d81b5c4384f1341e9e8bc82ff6cdb7a0f0136737fe6347ce90487dd5e30e80f?s=96&d=mm&r=g\",\"caption\":\"Sybille Derb\u00e8s\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is the purpose of a digital twin?","description":"Used in the construction, manufacturing and healthcare sectors among others, digital twin technology plays a key part in delivering the promises of digital transformation. But what tangible benefits d","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.theagilityeffect.com\/en\/stories\/what-is-the-purpose-of-a-digital-twin\/","og_locale":"fr_FR","og_type":"article","og_title":"What is the purpose of a digital twin?","og_description":"Used in the construction, manufacturing and healthcare sectors among others, digital twin technology plays a key part in delivering the promises of digital transformation. But what tangible benefits d","og_url":"https:\/\/www.theagilityeffect.com\/en\/stories\/what-is-the-purpose-of-a-digital-twin\/","og_site_name":"The Agility Effect","article_publisher":"https:\/\/www.facebook.com\/VINCIEnergies","article_modified_time":"2024-03-15T08:56:15+00:00","og_image":[{"width":640,"height":853,"url":"https:\/\/www.theagilityeffect.com\/app\/uploads\/2023\/10\/FLASH_JUM-NUM_PNG.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@VINCIEnergies","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.theagilityeffect.com\/en\/stories\/what-is-the-purpose-of-a-digital-twin\/#article","isPartOf":{"@id":"https:\/\/www.theagilityeffect.com\/en\/stories\/what-is-the-purpose-of-a-digital-twin\/"},"author":{"name":"Sybille Derb\u00e8s","@id":"https:\/\/www.theagilityeffect.com\/#\/schema\/person\/9924401bd40d3108976b650151435026"},"headline":"What is the purpose of a digital twin?","datePublished":"2023-10-18T16:30:11+00:00","dateModified":"2024-03-15T08:56:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.theagilityeffect.com\/en\/stories\/what-is-the-purpose-of-a-digital-twin\/"},"wordCount":16,"publisher":{"@id":"https:\/\/www.theagilityeffect.com\/#organization"},"image":{"@id":"https:\/\/www.theagilityeffect.com\/en\/stories\/what-is-the-purpose-of-a-digital-twin\/#primaryimage"},"thumbnailUrl":"https:\/\/www.theagilityeffect.com\/app\/uploads\/2023\/10\/FLASH_JUM-NUM_PNG.png","keywords":["Industry 4.0","smart building","smart city","smart grid","virtual reality"],"articleSection":["Industry"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.theagilityeffect.com\/en\/stories\/what-is-the-purpose-of-a-digital-twin\/","url":"https:\/\/www.theagilityeffect.com\/en\/stories\/what-is-the-purpose-of-a-digital-twin\/","name":"What is the purpose of a digital twin?","isPartOf":{"@id":"https:\/\/www.theagilityeffect.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.theagilityeffect.com\/en\/stories\/what-is-the-purpose-of-a-digital-twin\/#primaryimage"},"image":{"@id":"https:\/\/www.theagilityeffect.com\/en\/stories\/what-is-the-purpose-of-a-digital-twin\/#primaryimage"},"thumbnailUrl":"https:\/\/www.theagilityeffect.com\/app\/uploads\/2023\/10\/FLASH_JUM-NUM_PNG.png","datePublished":"2023-10-18T16:30:11+00:00","dateModified":"2024-03-15T08:56:15+00:00","breadcrumb":{"@id":"https:\/\/www.theagilityeffect.com\/en\/stories\/what-is-the-purpose-of-a-digital-twin\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.theagilityeffect.com\/en\/stories\/what-is-the-purpose-of-a-digital-twin\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.theagilityeffect.com\/en\/stories\/what-is-the-purpose-of-a-digital-twin\/#primaryimage","url":"https:\/\/www.theagilityeffect.com\/app\/uploads\/2023\/10\/FLASH_JUM-NUM_PNG.png","contentUrl":"https:\/\/www.theagilityeffect.com\/app\/uploads\/2023\/10\/FLASH_JUM-NUM_PNG.png","width":640,"height":853},{"@type":"BreadcrumbList","@id":"https:\/\/www.theagilityeffect.com\/en\/stories\/what-is-the-purpose-of-a-digital-twin\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.theagilityeffect.com\/fr\/"},{"@type":"ListItem","position":2,"name":"What is the purpose of a digital twin?"}]},{"@type":"WebSite","@id":"https:\/\/www.theagilityeffect.com\/#website","url":"https:\/\/www.theagilityeffect.com\/","name":"The Agility Effect","description":"","publisher":{"@id":"https:\/\/www.theagilityeffect.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.theagilityeffect.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.theagilityeffect.com\/#organization","name":"VINCI Energie","url":"https:\/\/www.theagilityeffect.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.theagilityeffect.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.theagilityeffect.com\/app\/uploads\/2021\/03\/vinci-energies-1.png","contentUrl":"https:\/\/www.theagilityeffect.com\/app\/uploads\/2021\/03\/vinci-energies-1.png","width":441,"height":114,"caption":"VINCI Energie"},"image":{"@id":"https:\/\/www.theagilityeffect.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/VINCIEnergies","https:\/\/x.com\/VINCIEnergies","https:\/\/www.linkedin.com\/company\/38236\/","https:\/\/www.youtube.com\/user\/TheVINCIEnergies","https:\/\/fr.wikipedia.org\/wiki\/Vinci_entreprise"]},{"@type":"Person","@id":"https:\/\/www.theagilityeffect.com\/#\/schema\/person\/9924401bd40d3108976b650151435026","name":"Sybille Derb\u00e8s","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.theagilityeffect.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8d81b5c4384f1341e9e8bc82ff6cdb7a0f0136737fe6347ce90487dd5e30e80f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8d81b5c4384f1341e9e8bc82ff6cdb7a0f0136737fe6347ce90487dd5e30e80f?s=96&d=mm&r=g","caption":"Sybille Derb\u00e8s"}}]}},"lang":"en","translations":{"en":72107},"amp_enabled":false,"pll_sync_post":[],"story_data":{"version":47,"pages":[{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":48,"y":0,"width":330,"height":586,"mask":{"type":"rectangle"},"isBackground":true,"type":"video","id":"ba150d5f-93df-47d9-8c95-dff7fe589b9b","scale":100,"focalX":50,"focalY":50,"resource":{"type":"video","mimeType":"video\/mp4","width":1080,"height":1920,"sizes":[],"isPlaceholder":false,"isExternal":false,"needsProxy":false,"baseColor":"#f3e4c4","blurHash":"UDRfB,Q*thyZMtpLaMZ}TAohnmR5xdMdo|pI","creationDate":"2023-10-19T07:50:00","src":"https:\/\/www.theagilityeffect.com\/app\/uploads\/2023\/10\/FLASH_JUM-NUM_EN_1080_1920_1.mp4","id":72117,"alt":"","local":false,"poster":"https:\/\/www.theagilityeffect.com\/app\/uploads\/2023\/10\/FLASH_JUM-NUM_EN_1080_1920_1-poster.jpeg","posterId":72183,"isOptimized":false,"length":7,"lengthFormatted":"0:07","isMuted":true,"trimData":{"original":0}},"tracks":[],"loop":true}],"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"id":"74169151-faa7-40e7-8cf8-3dd6af884ad5","defaultBackgroundElement":{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"type":"shape","id":"85b73ba4-284d-4997-94a9-fcfb4aa12464"},"animations":[]},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":48,"y":0,"width":330,"height":586,"mask":{"type":"rectangle"},"isBackground":true,"type":"video","id":"942b4316-79eb-4e36-8115-fed77f81171f","scale":100,"focalX":50,"focalY":50,"resource":{"type":"video","mimeType":"video\/mp4","width":1080,"height":1920,"sizes":[],"isPlaceholder":false,"isExternal":false,"needsProxy":false,"baseColor":"#f3e4c4","blurHash":"U0Roya4:~o^*004p~U%L01M|-:ay^*-.WBIV","creationDate":"2023-10-19T07:50:06","src":"https:\/\/www.theagilityeffect.com\/app\/uploads\/2023\/10\/FLASH_JUM-NUM_EN_1080_1920_2.mp4","id":72124,"alt":"","local":false,"poster":"https:\/\/www.theagilityeffect.com\/app\/uploads\/2023\/10\/FLASH_JUM-NUM_EN_1080_1920_2-poster.jpeg","posterId":72182,"isOptimized":false,"length":7,"lengthFormatted":"0:07","isMuted":true,"trimData":{"original":0},"provider":"local"},"tracks":[],"loop":true,"alt":"Digital twin technology plays a key part in delivering the promises of digital transformation. A digital twin is a virtual representation of an object or a system that offers numerous benefits."}],"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"id":"4a19cc08-ca50-486e-94f1-e3aab27a5920","defaultBackgroundElement":{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"type":"shape","id":"9801ee2e-de01-4b67-8e65-8ca2f65683ee"},"animations":[]},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":48,"y":0,"width":330,"height":586,"mask":{"type":"rectangle"},"isBackground":true,"type":"video","id":"b0a57263-bada-43f0-9f1e-3ba542354d1c","scale":100,"focalX":50,"focalY":50,"resource":{"type":"video","mimeType":"video\/mp4","width":1080,"height":1920,"sizes":[],"isPlaceholder":false,"isExternal":false,"needsProxy":false,"baseColor":null,"blurHash":"","creationDate":"2023-10-19T07:50:11","src":"https:\/\/www.theagilityeffect.com\/app\/uploads\/2023\/10\/FLASH_JUM-NUM_EN_1080_1920_3.mp4","id":72131,"alt":"","local":false,"posterId":0,"isOptimized":false,"length":7,"lengthFormatted":"0:07","isMuted":true,"trimData":{"original":0},"provider":"local"},"tracks":[],"loop":true,"alt":"Improved operational efficiency: Real-time data collection helps to anticipate incidents."}],"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"id":"13a0e0d0-dfb8-4da7-ae7c-0e97b627c9cb","defaultBackgroundElement":{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"type":"shape","id":"16778ba3-a9c9-4965-9002-3a4e07e8607d"},"animations":[]},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":48,"y":0,"width":330,"height":586,"mask":{"type":"rectangle"},"isBackground":true,"type":"video","id":"434c967f-92b8-4246-96d0-e7e2fc56fef4","scale":100,"focalX":50,"focalY":50,"resource":{"type":"video","mimeType":"video\/mp4","width":1080,"height":1920,"sizes":[],"isPlaceholder":false,"isExternal":false,"needsProxy":false,"baseColor":"#f1e2c4","blurHash":"UBQ+.lWC~ns:?tWCD*a|.4ayM#a{4Vay.7oL","creationDate":"2023-10-19T07:50:17","src":"https:\/\/www.theagilityeffect.com\/app\/uploads\/2023\/10\/FLASH_JUM-NUM_EN_1080_1920_4.mp4","id":72138,"alt":"","local":false,"poster":"https:\/\/www.theagilityeffect.com\/app\/uploads\/2023\/10\/FLASH_JUM-NUM_EN_1080_1920_4-poster.jpeg","posterId":72181,"isOptimized":false,"length":7,"lengthFormatted":"0:07","isMuted":true,"trimData":{"original":0},"provider":"local"},"tracks":[],"loop":true,"alt":"Optimised supply chain: The digital twin can be used to make real-time adjustments."}],"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"id":"7a68645d-71db-433f-9605-a8c34bf28f3b","defaultBackgroundElement":{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"type":"shape","id":"8af17fb9-51d7-4976-905e-ee29e5f79b79"},"animations":[]},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":48,"y":0,"width":330,"height":586,"mask":{"type":"rectangle"},"isBackground":true,"type":"video","id":"bee934cf-2bfd-4ae3-9e5f-70a5877dc2f9","scale":100,"focalX":50,"focalY":50,"resource":{"type":"video","mimeType":"video\/mp4","width":1080,"height":1920,"sizes":[],"isPlaceholder":false,"isExternal":false,"needsProxy":false,"baseColor":null,"blurHash":"","creationDate":"2023-10-19T07:50:23","src":"https:\/\/www.theagilityeffect.com\/app\/uploads\/2023\/10\/FLASH_JUM-NUM_EN_1080_1920_5.mp4","id":72145,"alt":"","local":false,"posterId":0,"isOptimized":false,"length":7,"lengthFormatted":"0:07","isMuted":true,"trimData":{"original":0},"provider":"local"},"tracks":[],"loop":true,"alt":"Pre-emptive maintenance: The digital representation simplifies access to information and makes it easier to prepare for maintenance tasks."}],"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"id":"d73d7f61-ba12-4eb3-94e3-d0b64494f74d","defaultBackgroundElement":{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"type":"shape","id":"10e4308d-3ab4-4248-a6ae-eba664d1eeaa"},"animations":[]},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":48,"y":0,"width":330,"height":586,"mask":{"type":"rectangle"},"isBackground":true,"type":"video","id":"c4b1c95d-4fbc-4019-9196-844bd6851aaa","scale":100,"focalX":50,"focalY":50,"resource":{"type":"video","mimeType":"video\/mp4","width":1080,"height":1920,"sizes":[],"isPlaceholder":false,"isExternal":false,"needsProxy":false,"baseColor":null,"blurHash":"","creationDate":"2023-10-19T07:50:30","src":"https:\/\/www.theagilityeffect.com\/app\/uploads\/2023\/10\/FLASH_JUM-NUM_EN_1080_1920_6.mp4","id":72152,"alt":"","local":false,"posterId":0,"isOptimized":false,"length":7,"lengthFormatted":"0:07","isMuted":null,"trimData":{"original":0}},"tracks":[],"loop":true,"alt":"A more sustainable approach: Digital twin data offers improved environmental performance."}],"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"id":"1485ebea-d2ed-4907-a5bf-4c2b03bd8b3f","defaultBackgroundElement":{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"type":"shape","id":"bc88683d-3594-40fd-9e97-c42d13f11e33"},"animations":[]},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":48,"y":0,"width":330,"height":586,"mask":{"type":"rectangle"},"isBackground":true,"type":"video","id":"8f4d7b5c-eecf-48a9-a29e-4f31fd3f2102","scale":100,"focalX":50,"focalY":50,"resource":{"type":"video","mimeType":"video\/mp4","width":1080,"height":1920,"sizes":[],"isPlaceholder":false,"isExternal":false,"needsProxy":false,"baseColor":null,"blurHash":"","creationDate":"2023-10-19T07:50:36","src":"https:\/\/www.theagilityeffect.com\/app\/uploads\/2023\/10\/FLASH_JUM-NUM_EN_1080_1920_7.mp4","id":72159,"alt":"","local":false,"posterId":0,"isOptimized":false,"length":7,"lengthFormatted":"0:07","isMuted":true,"trimData":{"original":0},"provider":"local"},"tracks":[],"loop":true,"alt":"Reduced time to market: Digital twins can assess a product\u2019s performance even before a physical prototype is produced."}],"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"id":"9cae7806-4751-45fc-a957-c18a3271a259","defaultBackgroundElement":{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"type":"shape","id":"3a50df8d-57eb-4e98-ba7c-f0cadd852b79"},"animations":[]},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":48,"y":0,"width":330,"height":586,"mask":{"type":"rectangle"},"isBackground":true,"type":"video","id":"bfff97cd-6816-4eca-ba96-2eb6950a86d4","scale":100,"focalX":50,"focalY":50,"resource":{"type":"video","mimeType":"video\/mp4","width":1080,"height":1920,"sizes":[],"isPlaceholder":false,"isExternal":false,"needsProxy":false,"baseColor":null,"blurHash":"","creationDate":"2023-10-19T07:50:42","src":"https:\/\/www.theagilityeffect.com\/app\/uploads\/2023\/10\/FLASH_JUM-NUM_EN_1080_1920_8.mp4","id":72166,"alt":"","local":false,"posterId":0,"isOptimized":false,"length":7,"lengthFormatted":"0:07","isMuted":true,"trimData":{"original":0},"provider":"local"},"tracks":[],"loop":true,"alt":"Optimised product quality: Data collected over time can be used to design an improved version of a product."}],"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"id":"5a0e7746-189d-40c9-b5cb-4053c09431b1","defaultBackgroundElement":{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"type":"shape","id":"2ea5347e-efca-40cb-bd6f-09f2b3ec2eb5"},"animations":[]},{"elements":[{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":48,"y":0,"width":203,"height":360,"mask":{"type":"rectangle"},"isBackground":true,"type":"video","id":"01c21ed0-a939-42ef-b37d-c871687a9bf0","scale":100,"focalX":50,"focalY":50,"resource":{"type":"video","mimeType":"video\/mp4","width":406,"height":720,"sizes":[],"isPlaceholder":false,"isExternal":false,"needsProxy":false,"baseColor":"#f3e3c3","blurHash":"U2Royat6?at6Rkj[s:ay~Uj@9aay-:ayM|oL","creationDate":"2023-10-19T07:51:14","src":"https:\/\/www.theagilityeffect.com\/app\/uploads\/2023\/10\/FLASH_JUM-NUM_EN_1080_1920_9-1.mp4","id":72187,"alt":"FLASH_JUM-NUM_EN_1080_1920_9","local":false,"poster":"blob:https:\/\/www.theagilityeffect.com\/4cbfad8a-b5ec-4729-8e6c-86d6b84fe40c","posterId":0,"isOptimized":true,"length":7,"lengthFormatted":"0:07","isMuted":true,"trimData":{"original":0},"provider":"local"},"tracks":[],"loop":true,"alt":null}],"backgroundColor":{"color":{"r":255,"g":255,"b":255}},"id":"b491efa6-aedf-4e1a-839b-2c56993ed67c","defaultBackgroundElement":{"opacity":100,"flip":{"vertical":false,"horizontal":false},"rotationAngle":0,"lockAspectRatio":true,"backgroundColor":{"color":{"r":196,"g":196,"b":196}},"x":1,"y":1,"width":1,"height":1,"mask":{"type":"rectangle"},"isBackground":true,"isDefaultBackground":true,"type":"shape","id":"45904ab0-a0de-4dc2-9366-9430a993eb58"},"animations":[]}],"fonts":[],"autoAdvance":true,"defaultPageDuration":7,"currentStoryStyles":{"colors":[]}},"story_poster":{"id":72020,"url":"https:\/\/www.theagilityeffect.com\/app\/uploads\/2023\/10\/FLASH_JUM-NUM_PNG-640x853.png","width":640,"height":853,"needsProxy":false},"_links":{"self":[{"href":"https:\/\/www.theagilityeffect.com\/agi-api\/web-stories\/v1\/web-story\/72107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theagilityeffect.com\/agi-api\/web-stories\/v1\/web-story"}],"about":[{"href":"https:\/\/www.theagilityeffect.com\/agi-api\/wp\/v2\/types\/web-story"}],"author":[{"embeddable":true,"href":"https:\/\/www.theagilityeffect.com\/agi-api\/web-stories\/v1\/users\/17"}],"version-history":[{"count":9,"href":"https:\/\/www.theagilityeffect.com\/agi-api\/web-stories\/v1\/web-story\/72107\/revisions"}],"predecessor-version":[{"id":79516,"href":"https:\/\/www.theagilityeffect.com\/agi-api\/web-stories\/v1\/web-story\/72107\/revisions\/79516"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theagilityeffect.com\/agi-api\/web-stories\/v1\/media\/72020"}],"wp:attachment":[{"href":"https:\/\/www.theagilityeffect.com\/agi-api\/web-stories\/v1\/media?parent=72107"}],"wp:term":[{"taxonomy":"web_story_category","embeddable":true,"href":"https:\/\/www.theagilityeffect.com\/agi-api\/web-stories\/v1\/web_story_category?post=72107"},{"taxonomy":"web_story_tag","embeddable":true,"href":"https:\/\/www.theagilityeffect.com\/agi-api\/web-stories\/v1\/web_story_tag?post=72107"}],"wp:lock":[{"embeddable":true,"href":"https:\/\/www.theagilityeffect.com\/agi-api\/web-stories\/v1\/web-story\/72107\/lock"}],"wp:publisherlogo":[{"embeddable":true,"href":"https:\/\/www.theagilityeffect.com\/agi-api\/web-stories\/v1\/media\/32761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}