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Coming out of Covid 19, businesses want – and need – to innovate. According to Boston Consulting Group (BCG), the number of companies reporting that innovation forms part of their top three priorities is up 10 percentage points in 2021 to 75%. But only half of them are actually investing behind their aspirations. Successful innovation means making innovation a priority, committing investment and talent to it, and being ready to transform investment into results.



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