Living heritage, flourishing regions
Long perceived as something to be preserved purely for its own sake, heritage is now recognised as a powerful driver of growth and development. Experts and stakeholders concur: historical monuments, museums and religious buildings, but also converted industrial sites and even intangible know-how, are all part of a living capital whose impact reaches far beyond the cultural sphere. When properly maintained, renovated and marketed, heritage attracts millions of visitors, creates jobs and energises regions across France and Europe.
